Login: FinlandOomi, a Finnish energy company serving over 400,000 customers, focuses on providing simple, innovative, and customer-friendly energy solutions. As a user of Ropo’s end-to-end invoice lifecycle service, Oomi has optimized its financial processes by adopting Ropo OneView, an advanced business intelligence tool available within the Ropo One platform. This service offers real-time insights into financial data, supporting efficient cash flow management, enhanced credit risk monitoring, and overall operational improvement.
Real-time insights that drive efficiency
According to Sanna Kilpeläinen, Head of Invoicing and Credit Management at Oomi, Ropo OneView brought clear improvements to their daily financial tasks. “The system supports our invoicing, credit management, and overall financial planning processes. It helps my team monitor receivables, track payment delays, and manage cash flow effectively,” she explains.
One of the key features of Ropo OneView is its real time functionality, which Kilpeläinen finds particularly valuable. “Ropo OneView gives us a real-time overview of how our capital behaves – where it flows, when it moves, and how it’s performing. It’s great to have the numbers readily available, for example, when you need to check something just before stepping into a meeting,” she says.
Simplifying financial processes with visual tools
Ropo OneView’s intuitive interface and visual tools work together to enhance usability and efficiency for Oomi’s financial operations. “The system is so well-organized and easy to use. The advanced search functions and clear presentation of data make finding what you need very straightforward,” Kilpeläinen adds.
Among these tools, a particularly useful feature is the visual notification system that highlights the business customers’ recent payment behavior. Green represents on-time payments, yellow signals occasional delays, and red highlights more continuous delays and problems in payments. This visual approach enables Oomi to prioritize tasks efficiently. “The traffic light system has been incredibly helpful,” Kilpeläinen shares. “It’s simple, yet effective – making it easy to quickly identify where attention is needed.”
Benchmarking and strategic improvements
In addition to these benefits, another standout feature of Ropo OneView for Oomi has been the benchmarking capability, which allows the company to compare its performance against the industry average. “The benchmarking capability is highly valuable. It allows us to see how we’re performing compared to others in our industry, and this insight has been invaluable for identifying areas where we can improve,” Kilpeläinen notes. By utilizing this data, Oomi has been able to refine its strategies to address weaker areas and leverage its strengths.
By leveraging Ropo OneView’s analytics, Oomi has been able to segment customers more effectively based on their payment behavior, which has played a key role in refining risk management strategies. This data-driven approach has allowed the company to optimize payment terms to align with customer needs while simultaneously reducing risks. “We’ve been able to group customers more effectively and learn so much about their behavior. It’s helped us refine our approach and anticipate risks in ways we couldn’t before,” Kilpeläinen explains.
Harnessing potential and practical advice
Looking ahead, Kilpeläinen is optimistic about the business intelligence tool’s potential to drive even more value. She emphasizes that expectations for utilizing more analytics and tools are that it will improve efficiency and gain even better insights. “We’ve already seen major improvements in our processes, and I’m confident that as we explore Ropo OneView’s capabilities further, we’ll uncover even more ways it can support our growth and efficiency,” she concludes.
Sanna’s key benefits of using Ropo OneView
- Real-time data and enhanced visibility – Immediate access to cash flow and payment behavior metrics enables Oomi to react swiftly to changes.
- Improved cash flow control – Visual dashboards provide a clear overview of invoicing practices, payment metrics, and trends, ensuring better financial oversight.
- Efficient risk assessment and segmentation – Advanced analytics allow deeper insights into customer segments, refining categorization and risk evaluations.
- User-friendly visual dashboards – Color-coded notifications and traffic light approach streamline financial monitoring and prioritization.
- Benchmarking for strategic advantage – Comparing Oomi’s data against industry peers has helped with data-driven financial strategy adjustments
Sanna Kilpeläinen
Head of Invoicing and Credit Management at Oomi.
Oomi Ltd. is one of the largest electricity retail companies in Finland. We currently have more than 400,000 customers and employ over 100 people. In addition to a strong customer base, our resources include the founding companies’ years of experience in the Finnish energy industry as well as strong, local roots. We value smooth electricity supply, useful services and humane customer service, and have a strong growth strategy – our goal is to be Finland’s most desired and fastest-growing partner in everyday life services and energy transition solutions. oomi.fi
Ropo is the Nordic market leader and pioneer in invoicing technology, transforming the invoicing flow end-to-end. We help companies unify and streamline all invoicing processes to create a seamless workflow, providing full visibility, an elevated customer experience, and improved control with a single overview. Committed to exceptional service and our one-platform strategy, we proudly support over 10,000 clients across Finland, Sweden, Norway, and Denmark. Our vision is a better-flowing economy. ropo.com
Ropo OneView analyzes your invoice and payment flows, transforming them into real-time insights. Designed for in-depth cash flow monitoring, it empowers companies to optimize invoicing processes and drive continuous improvement.
Ropo OneView turns your invoicing and payment data into clear KPIs and visual dashboards, using data points covered in Ropo One™.
