Login: FinlandIn this Employee Spotlight, we introduce Anna-Liisa Järvenpää, who works at Ropo as a Marketing & Communication Specialist and is responsible for marketing and communications in Finland as part of an international team.
Marketing and communications play a key role in Ropo’s day-to-day operations. They connect people, teams, and expertise while bringing visibility to all the work being carried out across the organization every day.
In her role, Anna-Liisa works extensively with colleagues throughout the organization and across a wide range of topics. Her responsibilities include creating content for various channels, managing websites and social media, digital marketing, customer communications, internal communications, and organizing events.
“Although many aspects of marketing and communication remain the same, the content of the work is constantly changing. That is what makes the role so varied: basic things stay mostly unchanged, but no two workdays are exactly alike.”
Anna-Liisa’s most recent major project was Ropo’s annual client event, and attention has already shifted to the next event, a customer webinar. Alongside different events and changing projects, a regular rhythm to the work is always also present.
“At the beginning of each month, for example, I review the previous month’s results and plan upcoming marketing and communication content. Constantly ongoing tasks on my desk also include writing various customer success stories.”
When asked about the most rewarding part of her work, Anna-Liisa highlights shared achievements with Ropo people.
“In my role, I value the opportunity to work with people across the entire organization and to be part of something bigger. I strongly believe that everyone can contribute to achieving our shared goals through their own work. In addition, communications and marketing make it easy to see tangible, measurable results, which I find very motivating.”
At the company-wide Kickoff event held at the end of August, Anna-Liisa was recognized for her successful work in line with Ropo’s “Target Focus” value. Alongside “Team Spirit”, they are the most important Ropo values for her.
“It’s great to work in a community where you can trust that everyone is committed to achieving our shared goals. Our people are also very proud of being part of Ropo and you can see that, for example, as an excitement for their own work.”
Anna-Liisa’s responsibilities are divided quite evenly between teamwork and independent work, which is also reflected in how she usually balances remote and office work.
“My work involves a lot of writing, which requires focus and a quiet home environment. But when I have meetings, I like to come to the office – it’s nice to see my colleagues and have meetings together.”
According to Anna-Liisa, the best way to unwind from her highly diverse role is by “focusing on the simple things”.
“I enjoy staying active and spending time outdoors. I also spend a lot of time with my dog and occasionally go to the gym. The best way to recharge my batteries is to spend time at home with my family. “
Anna-Liisa Järvenpää
Marketing & Communication Specialist
Ropo, Finland