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Ropo’s Annual End Customer Survey 2025: Strong Customer Satisfaction Across the Nordics

Ropo conducted its annual End Customer Survey across Finland, Sweden, and Norway in July–September 2025, gathering feedback from 1,237 end customers who contacted us regarding payment-related matters during the survey period. The survey provides valuable insights into how end customers experience our customer service related to payment matters across different markets.

Strong satisfaction scores across all markets

Customer satisfaction remained strong across the Nordics, with customers rating their experience on a scale from 0 to 10:

  • Finland: 8.3/10
  • Sweden: 8.6/10
  • Norway: 6.0/10

The combined Net Promoter Score (NPS) across all markets was 49, reflecting strong customer satisfaction and willingness to recommend our services across the Nordics.

Ropo End Customer Survey 2025 global Net Promoter Score result 49

These results highlight the strengths and opportunities across our markets. Finland’s score reflects our long-standing operations and continuous service development, with nearly 90% of open feedback comments being positive or neutral – underscoring strong customer trust and satisfaction. Swedish end-customers expressed the highest confidence in Ropo’s service quality. In Norway, although the survey sample was smaller and did not yet include direct feedback through MyRopo, insights gathered through other channels provide valuable input as we continue to grow and strengthen our presence.

What end customers value most

Across all three markets, end customers consistently highlighted friendliness and professionalism as Ropo’s strongest qualities. On a scale of 1-5, customers rated our service highly:

  • Finland: Friendliness (4.4), Expertise (4.3), Ease of contact (4.3), Positive and professional treatment (4.3)
  • Sweden: Friendliness (4.2), Positive and professional treatment (4.2), Ease of contact (4.1), Expertise (3.9)
  • Norway: Friendliness (4.1), Positive and professional treatment (4.1), Expertise (3.8), Ease of contact (3.8)
Bar chart from Ropo End Customer Survey 2025 showing customer service ratings by attribute in Finland, Sweden and Norway

End customers appreciated flexible payment solutions, including due date extensions and payment plans, as well as easy-to-use online services available 24/7. Fast and efficient service across all channels, combined with clear guidance and solution-oriented support, were also highlighted as key strengths.

“Customer service works in a very humane way. You always get understanding, professional, and encouraging service.”
– Customer in Finland

“Positively surprised. Service far above expectations.”
– Customer in Sweden

“Solution-oriented, short response time, and understandable information.”
– Customer in Norway

Digital service adoption continues to grow

The survey revealed continued strong adoption of online self-service for routine administrative tasks, with the majority of customers in Finland and Sweden preferring digital channels for checking balances (66%), updating information (65%), and providing account details (63%).

MyRopo supports end-customers with all payment-related questions and also offers personal assistance through the Message Center and chat features, ensuring that customers can handle both routine and more complex matters digitally.

Comparing Ropo to other service providers

When comparing Ropo’s service to other companies, a clear majority rated our service favorably:

  • 74% of Finnish customers rated Ropo as better or similar to other service providers
  • 68% of Swedish customers rated Ropo as better or similar
  • 59% of Norwegian customers rated Ropo as better or similar

The positive comparisons particularly highlighted friendliness, accessibility, and solution-oriented approach. Respondents mentioned comparing Ropo’s customer service to that of banks, insurance companies, telecom operators, debt collection agencies, and government services.

Commitment to continuous improvement

Survey insights inform our ongoing service development initiatives across all markets. We value the feedback our end customers have shared, as it helps us strengthen our services and better serve our clients and their customers across the Nordic region.

Celebrating Customer Service Week

These survey results reflect the daily work of Ropo’s customer service teams across the Nordics. During Customer Service Week, we’re recognizing their dedication and professionalism – qualities that customers consistently highlight in their feedback.

The high ratings for friendliness, expertise, and customer-oriented service are a direct result of their commitment to treating every customer with respect and finding solutions to payment challenges.

Ropo customer service team member assisting customers with professionalism during Customer Service Week

About the survey:

The 2025 survey was conducted using the Questback platform and was embedded into both the post-contact feedback process and the MyRopo logout survey. This year’s methodology differs from previous years, providing more immediate feedback directly after customer interactions, while excluding phone interviews.


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