Klarkraft's Growth with Ropo: Norway's Most Satisfied Customers

Klarkraft has achieved industry-leading customer satisfaction and strong growth in an electricity market characterized by low margins and high efficiency demands. Seamless invoice processes are central to their business model, and through close collaboration with Ropo, Klarkraft has streamlined all aspects of invoicing, payment, customer follow-up, and analytics into one integrated solution. “Everything flows optimally,” says Klarkraft CEO Haakon Dyrnes.

Since its launch in 2021, the Norwegian electricity supplier Klarkraft has grown its customer base every single month to over 20,000 customers, with annual revenue exceeding NOK 160 million.

In 2024, Klarkraft began using Ropo’s fully integrated Embed solution on the Ropo One™ platform for all processes related to invoicing, invoice follow-up, sales ledger, analytics, and reporting. Additionally, Ropo’s customer service centre handles all customer service inquiries for Klarkraft.

“With Ropo, we get a comprehensive and automated service that works seamlessly throughout the entire flow from invoice delivery to payment, which contributes to highly satisfied customers. For us, that’s exactly what we need,” says Dyrnes.

Efficient operations in a tight-margin market

The electricity market is characterized by low margins and high demands for efficiency and digitalization. For Klarkraft, a purely digital electricity supplier with only two employees, it’s critical that processes run seamlessly and automatically in the background.

“We’re very focused on scalability. Operating costs need to increase as little as possible as the customer base grows. That makes us completely dependent on partners who deliver efficiently and competitively,” says Dyrnes.

Klarkraft chose to partner with Ropo in April 2024. The main driver was cost, combined with a desire for better process flow and higher levels of automation.

“We’re constantly chasing margins. When we looked more closely at Ropo, we found their systems to be more modern and automated. The scope of services is largely the same, but the way they deliver is different. The processes are more seamless, with less friction and reduced need for manual follow-up, delivering positive results both operationally and financially,” says Dyrnes.

Since partnering with Ropo in 2024, Klarkraft has increased its customer base by over 40% – from around 14,000 to over 20,000 customers by the beginning of 2026.

“Ropo’s solutions enable us to grow without increasing headcount. The more customers we get, the more we earn – without the cost base growing. That’s why we are completely dependent on partners who are as scalable as we are,” explains Dyrnes.

Customer service as a competitive advantage

An important part of the transition to Ropo was customer service. This had also been managed externally before, and Dyrnes admits he was curious whether the service level could be maintained.

“We were a bit nervous at the start, but Ropo took customer service responsibility very seriously. Ropo doesn’t just handle invoice questions for us – they manage the full breadth of service delivery, covering everything from pricing and subscriptions to app-related and practical questions. It has worked out very well,” he says.

Klarkraft has earned recognition for having Norway’s most satisfied electricity customers. On two independent comparison portals Bytt.no and Trustpilot, Klarkraft has achieved scores of 4.7 and 4.5 out of 5, respectively. Dyrnes highlights transparency and excellent customer experiences as key drivers.

“We deliver on what we promise and have no promotional gimmicks or fine print. We are easy to reach, and I feel that customers trust us, which translates into customer satisfaction,” he says.

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Greater control and lower DSO

With short payment terms further along the electricity value chain and low margins, customer payment behavior is crucial. The Ropo One™ platform and OneView™ analytics are used actively to maintain oversight of payments, DSO, and outstanding receivables.

“We are in the Ropo platform every day,” says Dyrnes.

Since Klarkraft started with Ropo in 2024, DSO (Days Sales Outstanding) has been reduced by 1.6 days. Additionally, nearly all invoices are digital, and payment delays occur far less frequently than the industry average.

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Fully integrated with UtilityCloud

On the systems side, Klarkraft uses the CIS system from UtilityCloud. Ropo offers integrations and serves clients across a wide range of systems in the electricity and energy industry, including Metzum Moment, CGI, Hansen, and UtilityCloud.

“The integration between UtilityCloud and Ropo works extremely well. Data flows directly into the systems, eliminating intermediaries and manual processes,” says Dyrnes.

The transition and implementation of Ropo’s solutions took a few months and was carried out as a structured project.

“It was professionally managed all the way. The first invoice run went as planned, with some minor adjustments at the start. All in all, we found the transition to be secure and well-organized,” he says.

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Set for continued growth

Klarkraft has maintained positive cash flow throughout 2025 and sees the future optimistically.

“We will continue growing. To do that, we need partners we can scale with – partners who fit into a fully automated value chain. Ropo and UtilityCloud are an excellent match for us in that regard,” says Dyrnes.

Ropo is the Nordic market leader and pioneer in invoicing technology, transforming the entire invoicing flow end-to-end. We help companies unify and streamline all invoicing processes to create a seamless workflow, providing full visibility, elevated customer experience, and improved control with a single overview. Committed to exceptional service and our one-platform strategy, we proudly support over 11,000 clients across Finland, Sweden, Norway, and Denmark. Learn more about Ropo.

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Unify your invoicing process to improve control, visibility, and customer experience. Ropo helps you streamline your invoice and payment flows end-to-end for efficiency and optimized cash flow.

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