CFO Insights: What Matters Most in an Invoicing Partnership

Ropo’s H1 2026 decision-maker survey returned a group-wide NPS of 58 – an excellent level in B2B services and a clear sign of continued client trust across the Nordics. But the survey told us more than a score.

Alongside the standard NPS question, we asked our CFO network to identify the most impactful improvements they have gained from partnering with Ropo. Their responses offer a sharp view of where the partnership delivers – and where finance leaders see the strongest value.

See the full H1 2026 NPS results

At Ropo, we treat our CFO network as one of our most valuable sources of insight. Their input shapes the way we measure success, and how we develop our services. That is why, in addition to asking how likely they are to recommend Ropo, we also asked what improvement from their partnership with Ropo has had the biggest impact in their business. The responses give us a clear hierarchy of value – and a useful read of what is on the CFO agenda right now.

#1: Increased automation and scalability

Automation and scalability came out as the most-mentioned impact area by a wide margin, well above any other category. For CFOs operating in 2026, this is no surprise. As volumes continue to grow, mergers and acquisitions reshape operations, and pressure to improve efficiency keeps increasing, a partnership that scales alongside the business becomes especially valuable. Finance leaders are looking for partners that turn invoicing and receivables operations into a system that scales with growth – not a cost line that grows with it.

This is precisely the outcome our Ropo One® one-platform approach is built to deliver. By unifying multichannel invoice delivery, sales ledger management, and reminder and collection processes into a single, seamless flow, clients gain operational efficiency that grows as the business grows. No fragmented systems, no scattered tools – just one connected experience.

Well-functioning cooperation, services run smoothly. The development capability of the services is excellent: our needs are genuinely considered, and solutions are found agilely to develop processes. The cornerstone is effective cooperation so that the end customer is satisfied and processes work. It is also important to adapt to a changing world and ensure services evolve dynamically to maintain cooperation, control operating costs, and keep customer satisfaction high.

– Sanna Turunen, Caruna Oy

#2: Higher service quality

Service quality came in second – and the language clients use to describe it is telling. Across the Nordic region, decision-makers consistently describe the people they work with at Ropo as helpful, knowledgeable, and reliable. But service quality goes beyond the people you reach when you have a question. It also lives in the systems that handle millions of invoices, payments, and reconciliations – quietly, accurately, and reliably. For a CFO, this translates into operational stability and predictability – qualities that matter when your invoicing flow underpins your cash position and your customer experience.

Invoicing is rarely the most visible part of a finance function, but it is one of the most operationally critical. When it runs reliably, finance leaders can focus on strategy rather than firefighting. When it doesn’t, every other priority slows down. The CFOs in our network rated service quality second precisely because they experience both sides of that equation – and Ropo delivers consistency on the side that matters.

World-class personal service. Fast, genuine, and solution-oriented.

– Josef Bosaeus, Cheffelo Sweden AB

#3: Faster cash flow (DSO improvement)

DSO improvement landed third – a direct hit on the CFO agenda. Working capital efficiency is one of the few levers a finance leader can pull without impacting product, pricing, or headcount. Faster cash flow means stronger liquidity, lower financing needs, and a healthier balance sheet – outcomes that read directly on the bottom line.

Our one-platform approach connects every step of the invoicing flow end-to-end: clean invoice delivery, sales ledger visibility, timely reminders, and effective collection. In our clients’ words, this is where DSO improvement comes from.

We as a company are extremely satisfied with Ropo’s expert service and all the support we receive regarding payments, payment monitoring, collections, etc. There is no question we would hesitate to ask or that goes unanswered: daily advisory, reporting, setting metrics, and developing and innovating payment processes.

– Susanne Partanen, Lääkärikeskus Aava Oy

Where the partnership also delivers

Beyond the top three, we highlight four further outcomes that received strong recognition from CFOs in our network – each one a real competitive advantage for a finance organization:

Cost savings – the natural extension of automation and operational efficiency, and a measurable bottom-line benefit of unifying invoicing operations on a single platform
Faster processing times – when the invoicing flow moves faster end-to-end, operations run more smoothly and fewer bottlenecks interrupt the process.
Better financial oversight and reporting – full visibility across the invoicing flow with a single overview, exactly the kind of control a modern finance function needs
Stronger collaboration and communication – the partnership quality that anchors long-term relationships and turns a service provider into a strategic partner

Taken together, these results describe a partnership that delivers across efficiency, control, visibility, and trust – the dimensions a finance leader needs working in their favor at the same time.

“In conversations with CFOs across the Nordics, the message is consistent: they want partners who scale with them, deliver dependable service, and free up cash they can put to work elsewhere. That is exactly the value our one-platform approach is built to deliver – and it is what we hear back from our clients in this survey,” says Sami Levy, Chief Commercial Officer at Ropo.

These results reinforce a strategic direction Ropo has invested in for years: a single, end-to-end invoicing flow that combines operational efficiency with the kind of service quality finance leaders can rely on. The H1 2026 survey is a clear signal we are on the right track – and a sharper view of what to keep investing in to deliver lasting value to finance leaders.

Ropo is the Nordic market leader and pioneer in invoicing technology, transforming the invoicing flow end-to-end. We help companies unify and streamline all invoicing processes to create a seamless workflow, providing full visibility, elevated customer experience, and improved control with a single overview. Committed to exceptional service and our one-platform strategy, we proudly support over 10,000 clients across Finland, Sweden, Norway, and Denmark.

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