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Easy to Reach, Easy to Deal With: What Our Customer Service Is Appreciated For

During the summer of 2026, we conducted our annual end-customer survey to better understand customer experience related to managing invoices, payments, and payment arrangements through both personal customer service and digital channels.

The results highlight three factors at the heart of a positive customer experience: the ability to manage payment matters at a convenient time, easy access to support, and friendly, professional service.

Across all customer service statements, average ratings were approximately 4.0 out of 5 or higher, indicating a consistently positive service experience. Overall satisfaction with Ropo’s service was 7.8 out of 10.

Ropo’s customer service also compares positively with customers’ other service experiences. Among all respondents, 47.2% rated Ropo’s customer service as better than the service they receive from other providers, while 24.6% considered it similar. Together, this means that 72% of respondents viewed Ropo’s customer service as performing at least on par with other service providers.

Ropo’s customer service is friendly, accessible, and flexible

Across the Nordics, end customers highlighted flexibility and ease of access as key reasons behind their positive experiences. Being able to manage payment matters at a convenient time, agree on solutions that fit their situation, and receive support when needed were among the most appreciated aspects of the service.

Customers also consistently described Ropo’s service as friendly, professional, and easy to reach. The feedback shows that people value both digital self-service options and access to personal support when needed.

MyRopo, Ropo’s digital self-service platform, plays an important role in this experience by providing 24/7 access to services and enabling customers to manage their matters independently, quickly, and conveniently.

IMAGE: End Customer Survey 2026, what customers value most. Scale 1–5 (strongly disagree – strongly agree), shown as weighted averages across Finland, Sweden, and Norway.


The open feedback also shows how much customers appreciate straightforward, positive everyday interactions:

Payment time, human understanding. Every one of us surely wants to pay our bills on schedule, but sometimes that isn't possible. You make it possible. Thank you.

– Customer in Finland

I've been able to get my matters handled really well through you – it brings a sense of security in a difficult situation. Thank you for that.

– Customer in Finland

Easy to manage and handle important invoices all in one place!

– Customer in Finland

Loved this conversation today ❤

– Customer in Norway


Customer feedback guides continuous development

While the overall results are positive, the survey also highlighted opportunities for further improvement. Customers would particularly like to see faster resolution times and even smoother, more flexible service processes.

Customer feedback plays an important role in the continuous development of Ropo’s services. The insights gathered through the survey help identify development priorities and ensure that services continue to meet customer needs and expectations across all markets.

By combining feedback from the annual survey with the feedback we collect throughout the year, we can continue developing both our services and customer interactions to make managing payment matters as smooth and straightforward as possible.

About the survey

Ropo’s Annual End Customer Survey was conducted between 1 June and 3 August 2026 across Finland, Sweden, and Norway. Survey invitations were displayed in MyRopo when customers logged out and were also sent to a randomly selected sample of customers following interactions with Ropo’s customer service by phone or email.

This survey is one part of how we listen, alongside the feedback we gather after every customer interaction, year-round. It shapes how we train our teams, develop our digital services, and improve the experience for every person who interacts with Ropo.


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